the search industry continues to evolve, Geographic Domain Name are emerging as
one of the most valuable class of assets in a rapidly changing internet landscape.
sales of major city.com domains like Melbourne.com for $700,000.00 & Perth.com
for $200,000.00 underscore just how valuable major urban geo domains have become.
with this, a new class of highly descriptive names called Real Estate Geo Domains
have emerged. These names include powerful generic brands like NewYorkRealEstate.com
and AtlantaRealEstate.com which have extremely high value because of their abilty
to deliver targeted leads to real estate brokers & agents resulting in sales
of multi-million dollar properties & significant commissions.
High Profile Sales - Real Estate Geo Domains:
POWER OF GEO TARGETED SEARCH & NAVIGATION
beauty and simplicity of this kind of Geo Targeted Search for consumers is that
it allows the consumer to bypass the clutter of search engines and go directly
to the most relevant source of information matching a query. In this case, geo-targeted
portals filled with relevant information for any city or region in the world.
For advertisers, this new form of laser targeted search has grown in popularity
over the last several years as more and more premium geo domain names are acquired
and developed into content rich sites.
This is also why traditional media companies
like newspapers are now acquiring their local city.com domains.
Boston.com or Miami.com to see examples of this trend.
recently published data demonstrating that "Direct Navigation" (Direct
Search) had a 4.2% conversion to sale rate, while search engine clicks averaged
It is now estimated that over 67% of internet
users worldwide arrived at web sites via Direct Search compared to 53% in 2002,
(based on research from WebSideStory).
more significant, is the fact that approximately 15% of Yahoo's and Googe's total
traffic is generated from domain type-in traffic (a fact that most advertisers
fail to understand).
BIRTH OF GEO TARGETED AD NETWORKS
with millions of dot com domains registered worldwide, geographic domain names
are taking center stage as local search and advertising play a much greater role
in the evolution of the internet.
generation media companies will soon be able to offer advertisers access to any
region in the U.S. or the world through unique GeoTargeted Ad Networks comprised
of local city and country domain portals filled with rich content and information.
Ad Networks targeting specific industries will evolve simultaneously, like the
www.RealEstateDirectory.com , providing advertisers with powerful geo targeted
age of geo domains is finally here!